Dara is a brand that I come up with for my final project about coming up with a business plan that is sustainable, and I decided to make fashion gym bag made from recycled polyester processed from the fabric waste collected from fabric factory in Indonesia. 

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As shown below are Dara's brand identity, marketing collaterals and mock-ups that I made as part of the project. The photos and videos are also taken by me as part of the Kickstarter and marketing campaign for the brand.